Keadjian
Objective
Keadjian Associates sought to redefine themselves with a brand refresh using new (and true) words and imagery to convey a shift in their business which is expanding beyond regional clientele and attractive nationwide talent.
Scope
Category, Stakeholder, & Audience Audits
IA/UX/Content Strategy
Visual/Verbal Identity & Copywriting
Website Design & Development
Identity Guidelines
The Solution
With a greater understanding of the team’s commitment to service and excellence—and the desire to be bold—we let our visual design lead the effort to build consensus.
Updated mission, vision, and value statements were established as the foundation for developing new internal and external language that could be embraced by everyone at the agency. The same aspirational spirit was carried through in the refreshed visual design and website.
Art Direction
Website
