Shattering CX limits
Objective
8×8, a global leader in cloud communications, was undergoing a strategic pivot to expand beyond traditional VoIP services and position itself as a customer experience (CX) innovator. To support this shift, they needed to refresh their brand across digital channels to better reflect their new direction—boosting sales, engaging customers, and aligning their public image with their forward-thinking solutions.
The challenge was to translate 8×8’s evolving vision into a digital experience that felt cohesive, user-friendly, and differentiated in a crowded technology market.
Scope
User Experience & Information Architecture
Website Design & Navigation Restructure
Custom Illustrations & Visual System
Programmatic Ad Design
Digital Brand Extension
The Solution
8×8 engaged Barretto-Co. as their digital marketing partner to reimagine their website and digital presence.
We began with a comprehensive user experience and information architecture audit to identify friction points and opportunities for improvement.
Working closely with the 8×8 brand team, we restructured website navigation and redesigned top-level pages for clarity and impact. To bring the brand story to life, we developed a system of custom illustrations that added warmth, delight, and a human touch to technical offerings, helping customers envision how 8×8 empowers teams to connect, collaborate faster, and work smarter.
In addition to the website, we extended the refreshed brand language into programmatic ads and digital marketing assets, ensuring consistency across all touchpoints.
Impact
Barretto-Co. transformed 8×8’s complex technology offerings into an approachable, engaging digital experience that connects with customers and drives results.
The refreshed digital experience strengthened 8×8’s positioning as an industry leader in modern CX, improving customer engagement and aligning the brand with its innovative solutions. The new website and campaign assets supported the company’s sales and marketing teams with a clearer, more compelling narrative.
