Citrine Advisors

Objective

Citrine Advisors is a women-owned public affairs consultancy based in California, known for its deep expertise in community engagement, land use, and public policy. As the firm expanded its client base and influence, it required a brand and website that reflected its unique strengths: high-touch service, integrity-driven strategy, and a proven track record of results in complex, often contentious public environments.

The existing visual identity felt dated, and the website didn’t clearly communicate Citrine’s values, services, or breadth of impact. The firm needed a bold, modern brand system that would elevate its voice and establish trust with both public and private sector clients.

Scope

Brand Refresh & Visual Identity
Website Design
Marketing
Content Strategy

The Solution

Through discovery interviews, we surfaced the firm’s differentiators: its long-standing community relationships and ability to navigate political nuance with clarity and confidence.

Barretto-Co. partnered with Citrine to reimagine its brand from the inside out. We began by refining the logo and building a new visual identity system that balanced strength and approachability. The typography and color palette conveyed professionalism with personality, while the tone of voice reflected strategic empathy and purpose.

The website redesign focused on clarity and storytelling. We developed a user experience that highlighted Citrine’s services, showcased recent wins, and introduced team members as trusted advisors. The new content strategy helped humanize the brand, making the firm feel both credible and deeply rooted in the communities it serves.

Impact

When policy meets purpose, design can amplify both.

Citrine Advisors emerged with a confident, modern brand and a digital presence that reinforces its leadership in public affairs. The refreshed identity communicates both experience and energy, positioning the firm for continued growth and influence across California.