San Francisco Beer Week
Objective
With a regional presence, the Bay Area Brewers Guild produces the annual, high-profile, region-wide craft beer celebration known as SF Beer Week. The objective in 2022 (during COVID) was to elevate the brand, build engagement, and promote event sales.
Scope
Theme Ideation
Package Design
Point of Sale
The Solution
The client requested that we think “systematically” for 2022 and design a system unifying 15 unique craft brewers.
With sought to use a visual vocabulary expressive of putting collaboration before competition, to call attention to creativity, caring, and sharing—all values inherent in the amazing craft beer community around the Bay Area.
The Typography
The Toolkit
The Posters
The Beer Labels
The Swag
