Whole Foods
Objective
Americans spend approximately half of their waking hours at work. 22 Employers have an opportunity to not only positively affect their bottom line, but also improve the health and happiness of their employees. In a survey of more than 500 U.S. companies, keeping employees healthy was (for the first time) named as one of their top business and workforce issues in the coming year.
Scope
Naming
Brand Identity
Brand Identity & Guidelines
Website
Marketing Collateral
Vehicle Wrap
The Solution
A B2B program, FullSpoon serves to bring the common-sense, food-focused approach of Whole Foods Market’s healthy lifestyle programs to Bay Area companies.
Whole Foods thriving internal culture of health and wellness positions them to support companies in engaging their employees through the innovative approach of on-site nutritional training and education.
Visual Identity
Applications
Exploration
