The North Face
Objective
Designing one-off print projects is generally not a good fit for our business model, however we’ll make exceptions for exceptional brands like The North Face.
Scope
Naming
Visual Design
Production
Print Management
The Solution
When agency partner Farinella invited us to collaborate on a print communications piece for The North Face we jumped at the opportunity.
The North Face brand is organized around four markets: Urban Exploration (every day people), Mountain Culture (camping culture), Mountain Sports (skiing, hiking), and Mountain Athletics (performance gear used to train to get on the mountain).
