Adobe
Objective
Leveraging the CS3 product brand identity by Goodby, Berlin & Silverstein (Adobe’s advertising agency) and packaging solutions by Tolleson Design (Adobe’s brand agency), Barretto-Co. was charged to create a printed brochure that reconciled the disparate visual vernaculars and communicated the features and benefits of the product.
Scope
Conceptual Consulting
Design
Environment
The Solution
When Adobe introduced Creative Suite 3, it relied upon multiple agencies to create the massive body of work required for the campaign. Barretto-Co. was selected to design the showcase print piece.
For the first time, all of designer’s favorite, trusted creative tools for print, web, interactive, and mobile design were integrated into a single, unified design environment—Adobe CS3.
