Crafting impactful brand experiences.
Our purpose-driven branding agency in Oakland has supported changemakers with world-class creative services since 1993. They understand that authenticity attracts the kind of people who become loyal fans.
Bakers. Educators. Scientists. Social Workers. What do all of our clients have in common? Empathy. Our clients believe change is possible. They know the value of a well-crafted and well-told story.
Our goal is to cultivate authenticity and craft experiences that transform your customers into lifelong evangelists.
We strive to advance the underserved, be good stewards of the environment, and positively contribute to our local communities. We seek out kindred organizations to increase opportunities for impact through pro bono services, mentorships, hiring, certifications, and vendor relationships.
If you ask us what makes us a great creative partner, we will tell you it’s because we’re good listeners, champions of the underdog, 24/7 wingmen and wingwomen, dedicated to certifiable measurement methods, we love pets, and we hate dislike haters. Creating real change is intense, but we find it worthwhile. We handle complex projects that typically require larger teams and bigger budgets. We are most proud when our clients speak for us—read what they have to say.
Because design isn’t what we do, it’s who we are.
We support our local community by ensuring that at least 50% of our suppliers and vendors are within a 50-mile radius, and at least 75% of our clients are as well.
“From design, to development, to photography—I’ve never worked with an agency that takes such a personal stake in the success of a project.”
—Sr. Mgr. Corporate & Product Marketing
Process
Philosophy
At our agency, the stakes are high for every client. We pride ourselves in understanding that our client partners invest in strategic, intelligent, memorable, and creative solutions demanding tangible results. We believe design requires an understanding of three disciplines: law, therapy, and art.
Lawyer. Everything we pitch, no matter how small, must be backed with hard evidence and a rationale before bringing it to you. Every concept and tactic is heavily researched and measured against your larger organizational goals.
Therapist. You’re the expert of your public image, and more importantly, your audience. Our job is to understand what makes you you, then translate that into creative with visual design and copywriting that resonates with your base.
Artist. We consider looking good as table stakes. We consistently produce high-fidelity, bespoke, memorable, and compelling creative. We pride ourselves on our immersion phase, diving deep to truly understand, process, and translate your story into striking creativity.
Team
Steve Barretto
Principal | Creative
Jeff Plank
Client Services | New Business
Jennifer Parsons
Accounting
Milton Cheng
Senior Creative
Andréa Long
DEIB Consultant
Derek Chapman
Technology Director
Nick Kain
Art Director
Sierra Randel
Junior Designer
Andy Vera
Design Consultant
Alongside brands like Ben&Jerry’s and Patagonia, Barretto is a certified B Corp embracing purpose-driven missions out of Oakland, CA
That means we are contractually obliged to use business as a force for good; to put people and the planet before profits. We’re committed to protecting our shared environment, positively impacting our communities globally and locally, and advancing the underserved.
Barretto Co. is minority-owned, and an Alameda County SLEB-certified business.
