Adobe
Objective
When Adobe introduced Creative Suite 3, they brought together industry-leading tools for print, web, interactive, and mobile design in one unified platform. But their campaign was anything but unified—multiple agencies had contributed to the rollout, resulting in a fragmented visual identity. Adobe needed a single, cohesive print piece that could bring it all together.
Scope
Conceptual Design Consulting
Visual Language Unification
Brochure Design & Production
Brand Interpretation & Execution
The Solution
Barretto-Co. was tapped to design the flagship brochure, a print piece that would reconcile the varied visual languages from its advertising and packaging partners.
Our role was to distill these into one powerful, consistent story.
We studied the assets developed by Goodby, Silverstein & Partners (advertising) and Tolleson Design (packaging), identifying overlapping themes and opportunities for cohesion. From there, we crafted a hybrid design language—combining clarity, flexibility, and Adobe’s forward-thinking spirit. The final result was more than a brochure: it was a tactile symbol of integration and innovation.
Impact
When brands face the challenge of aligning multiple stakeholders and creative contributors, we step in to make it feel effortless.
The CS3 brochure played a pivotal role in Adobe’s global rollout, used at trade shows, internal launches, and by sales teams worldwide. It visually communicated the software’s promise: a seamless experience for creative professionals across disciplines. It highlighted our ability to harmonize competing visual voices, translate complexity into clarity, and craft high-impact creative that supports both storytelling and strategy.
