Alpine Data
Objective
Alpine Data approached Barretto-Co. with what seemed like a straightforward request: a quick website “reskin” within 12–16 weeks. But it quickly became clear that the challenge—and the opportunity—ran deeper. The company needed more than a visual refresh; it needed a full redefinition of its brand to match its ambitions in the competitive world of enterprise analytics.
Their goal was to make advanced analytics accessible to everyday business users, not just data scientists. But their existing brand and website didn’t reflect that mission—and weren’t helping them stand out in a crowded market.
Scope
Brand Strategy & Identity
Content Strategy
UX & Information Architecture
Website Design & Production
The Solution
Through stakeholder interviews and industry research, we uncovered their core differentiator: a democratized, user-friendly approach to big data.
We began with a strategic deep dive to understand Alpine’s culture, technology, and positioning.
From there, we developed a new brand identity—both visual and verbal—that aligned with their message of “analytics for all.” We introduced a fresh color palette and modern typography that conveyed both technical rigor and approachability. A new verbal identity emphasized clarity, empowerment, and transformation.
The website redesign was built around a new information architecture that simplified navigation and highlighted use cases, customer stories, and product capabilities. Every design decision reinforced Alpine’s unique voice in the marketplace: bold, smart, and refreshingly human.
Impact
What started as a website reskin became a transformational rebrand—proof that good design begins with asking the right questions.
The rebrand elevated Alpine Data from a promising player to a compelling leader in its category. The new identity and website positioned them to engage more effectively with enterprise clients, attract new users, and drive their mission forward.
Color Palette
Typography
