Autodesk
Objective
Barretto-Co. became the agency of record for 2000-2002, helping Autodesk with all marketing communications in print and in pixels as the internal team was rebuilt. Efforts included product brochures, posters, internal sub-branded departments, postcards, emails, newsletters, event graphics and website support.
Scope
Brand Identity & Guidelines
Product Packaging
Marketing Collateral
Annual Report
The Solution
It was one week before the December break, Autodesk had just acquired a 3D entertainment company, and CEO Carol Bartz wanted a new brand identity for Autodesk upon returning from the holiday.
Internal creative managers Cameron Woo and John Seminerio reached out to several small, local agencies for a preliminary round of design work—they ultimately decided to work with Barretto-Co. as the agency that would help Autodesk enter the 21st century. The company has since rebranded twice, but we are proud of the work we did and for the chance to work with a company on the Fortune 1000 list.
Identity System
Collateral System
Packaging
