Bay Area Brewers Guild
Objective
The San Francisco Brewers Guild is evolving into a regional guild—the Bay Area Brewers Guild—rebranding the organization and rolling out sub-brands (local chapters) to promote distinct brewing communities throughout the area. The Guild also produces the annual, high-profile, region-wide craft beer celebration known as SF Beer Week.
Scope
Regional Guild Brand Identity
SF Beer Week Theme & Design
Marketing & Event Tactics
The Solution
We understand what it means to have found and love your craft. Creating one design solution requiring consensus from a committee of passionate brewers was our challenge.
We started the process of finding alignment on subjective aesthetic opinions with a mood board exercise and then got down to doing what we do best.
The Typography
The Palette
The Web
