Calbright College

Calbright College

Objective

In California, 2.5 million adults in the prime working ages of 25 to 34 have only a high school diploma or some college but no degree. Their economic insecurity and opportunities for career advancement must be addressed. While the new California online community college will focus on working adults between ages 25 and 34, an additional 6.2 million adults with the same level of educational attainment between the ages of 35 to 65 could also benefit from this college.

Scope

Naming
Brand Identity & Toolkit
Brand Photography & Video
Website
Copywriting

The Solution

A new kind of college built around the needs of real working people.

The California Community College system was built around the idea that higher education should be available to everyone. Calbright is a digital college that focuses on careers, not credentials.

The Preliminary Pass

The Exploration

The Work