Calbright College

Objective

California is home to more than 8 million adults with a high school diploma or some college but no degree—many of whom are working, underemployed, or struggling to advance their careers. Calbright College was created as a new kind of public, online community college built around the needs of working adults aged 25–65.

But launching an entirely new institution—especially one that breaks the mold of traditional education—meant Calbright needed more than a website. They needed a brand that would feel accessible, credible, and empowering to learners who may have felt left behind by the system.

Scope

Brand Naming & Identity System
Brand Guidelines & Messaging
Photography & Video Direction
Website UX, UI, and Content
Copywriting & Marketing Collateral

The Solution

We developed the name “Calbright” to evoke both optimism and state pride—bright futures rooted in California opportunity.

Barretto-Co. partnered with Calbright from the ground up, beginning with naming, brand strategy, and identity development.

We developed a full brand identity system that balanced professionalism with approachability. The visual language featured bold yet friendly typography, warm color palettes, and inclusive photography that celebrated learners from all walks of life.

Our work extended into copywriting, video production, and website design—ensuring every touchpoint communicated Calbright’s promise: flexible, low-cost education designed for real life. The site was structured for clarity, emphasizing pathways, support services, and easy onboarding.

Impact

Barretto-Co. helped Calbright stand out in higher ed—not by mimicking tradition, but by building a brand as forward-thinking as its mission.

Calbright’s launch marked a bold step in redefining public education for working adults. With a compelling brand and accessible digital experience, the college quickly built awareness and credibility among stakeholders and learners alike.