Carnegie Foundation 2.0
Objective
Rebuild the content managment system (CMS) for the Carnegie Foundation website. Improve efficiency and ease of use for the marketing team while leveraging existing assets and legacy content and retaining user functionality.
Scope
Strategic Planning
Information Architecture (IA) & User Experience (UX)
Website Design
Brand Asset Creation
The Challenge
Modernizing an old website is not easy. Web technologies are ever-changing. New devices require responsive design planning.
Our scope of work to “update” the existing website with a modernized backend provided our team (and the client) with an opportunity to rethink the user experience, content modules, and to align the brand visual language.
With a three-year foundation of built trust, the Foundation approved our aspirational approach to expand the scope of work (without expanding the budget) to include a complete overhaul of the website.
New Design Language
A watchful eye.
Brand stewardship requires effort, collaboration, discipline, repetition, and communication. A visual design system is compromised when client team members publish work independently. From slide presentations to swag items, every visual design move matters and should align with the overarching design system which can include: typography and typographic styles, colors, iconography, patterns, photography, illustration, animations, and user experiences.
