Cinderella Bakery
Piroshki to the People
Objective
Since 1953, Cinderella Bakery has been a beloved fixture in San Francisco’s Richmond District, a neighborhood bakery with deep roots in Russian and Eastern European traditions. But while its pastries, breads, and dumplings remained timeless, the brand identity had not kept pace. The bakery needed a refresh that would honor its rich heritage while appealing to a new generation of food lovers and tourists alike. The challenge was to modernize without erasing history; to retain warmth and authenticity while introducing visual clarity and broader market appeal.
Scope
Brand Identity Refresh
Photography Art Direction
Website Design
The Solution
We worked closely with the bakery’s owners to reimagine the brand from the ground up.
Barretto-Co. began by refining the logo, drawing inspiration from traditional Eastern European design motifs while simplifying it for modern use. The updated identity strikes a balance between classic and contemporary, rooted in nostalgia yet ready for modern packaging, signage, and digital use. We also established a playful but elegant color palette and typography system that balanced old-world charm with fresh energy. Branded patterns, icons, and illustrations were introduced to elevate packaging and in-store visuals.
Our work encompassed menus, merchandise, uniforms, signage, and a new website experience that enhanced accessibility and online ordering capabilities.
Impact
The refreshed brand breathed new life into a neighborhood favorite, helping Cinderella Bakery expand its local audience while establishing itself as a must-visit culinary destination in San Francisco.
Loyal patrons embraced the update, while new customers were drawn in by the bakery’s story, visuals, and unforgettable treats.
Photography Art Direction
Brand System
