The healing power of female sexual pleasure

Objective

FORIA creates life-changing, plant-based sexual wellness products designed specifically for women’s intimate needs. When we first partnered with FORIA, we were reeducated on the fact that plants, not people, are the inventors of sex. Their belief in nature as muse made our collaboration feel instantly aligned. It was, as we like to say, a “swipe right” match.

FORIA needed a creative partner to evolve and extend their visual identity, build retail presence, and support ongoing growth. From product packaging to go-to-market materials, Barretto-Co. was brought in to steward and refine the brand’s design across all touchpoints.

Scope

Retail Packaging
Visual Identity (extension)
GTM Marketing Materials
Presentations
Product Launch Campaigns

The Solution

The sexual needs of women have been overlooked and under-addressed for too long. FORIA is working to change that story every day. And we love working with change agents.

FORIA’s mission: to change the cultural narrative around female sexuality, was bold, healing, and overdue. Our role as a design partner was to listen, adapt, and deliver with consistency and care. We inherited a set of core brand assets and, over five years, helped implement and expand the design system as the company scaled.

From color studies and packaging for new product lines to launch campaign visuals and sales presentations, we worked closely with FORIA’s internal team to bring beauty, clarity, and integrity to every piece of communication.

Sometimes what’s needed most is a steady, thoughtful partner. One who shows up, listens deeply, and quietly makes sure things look and feel just right. That’s the role we’ve been honored to play.

Impact

FORIA’s story continues to bloom—and we’re proud to grow with it.

Together, we’ve helped FORIA strengthen its presence in the wellness space, ensuring its brand reflects its mission: empowering women to reconnect with their bodies through plant-powered intimacy.