
Fuel Golf
Objective
Create a youthful sport brand for PGA coaching professional Tony Canedo and his golf academy program, Fuel Golf.
Scope
Brand Identity
Visual Identity Toolkit
Marketing Materials
Overview
Fuel Golf was built on a simple but powerful idea: access changes everything. Created to introduce young people in Oakland to the game of golf, the program goes beyond teaching swings and scorecards—it opens the door to the rules, etiquette, and culture that define the sport.
By breaking down barriers to entry and creating a welcoming, structured environment, Fuel Golf equips the next generation with both the skills to play and the confidence to belong on any course.
The Work








