Greenlining Institute

Greenlining Institute

Objective

The Greenlining Institute is ironically and purposefully located in what was once a dilapidated banking office in downtown Oakland. When they set out to reclaim and revitalize their new home as a flourishing, energy-efficient, nonprofit business hub—supporting local and minority-owned businesses—Greenlining engaged Barretto-Co. to design the visitor experience.

Scope

Environmental Signage
Greenlining Economic Summit 25
Brand Communications

The Solution

Greenlining is the solution to redlining—defined as the explicit and systematic practice of excluding communities of color from economic opportunities.

The Greenlining Institute advances economic opportunity and empowerment for people of color through advocacy, community and coalition building, research, and leadership development.

The Exploration

The Solution

Civil rights activist Dolores Huerta, Co-founder of United Farm Workers

The Report