Healthline & Talix
Objective
Talix’s proprietary health taxonomy platform enables the world’s largest health brands to build applications that address their most pressing business imperatives: improving health information access and outcomes, reaching qualified audiences, and lowering costs. CEO Dean Stevens engaged Barretto to audit the brand, identify where the brand was falling short, and collaborate with the internal team to rebuild the Healthline story, identity, and visual language.
Scope
Brand Identity
Brand Guidelines & Toolkit
Environmental Design
Print Collateral
Brand Consulting
The Solution
B2B: Talix provides advanced search and data analytics solutions that help healthcare enterprises drive better patient outcomes and lower costs. Consumer: Healthline’s mission is to be a consumer’s most trusted ally in their pursuit of health and well-being.
Healthline and Talix are leading the charge to “unlock the power of unstructured data.”
Talix
Objective
Talix’s proprietary health taxonomy platform enables the world’s largest health brands to build applications that address their most pressing business imperatives; improving health information access and outcomes, reaching qualified audiences, and lowering costs. CEO Dean Stevens engaged Barretto-Co. to audit the existing brand, identify where the brand was falling short, and collaborate with the internal team to rebuild the brand story, brand identity, and visual vernacular.
Scope
Brand Identity
Brand Guidelines & Toolkit
Environmental Design
Print Collateral
Brand Consulting
The Solution
B2B: Talix provides advanced search and data analytics solutions that help healthcare enterprises drive better patient outcomes and lower costs. Consumer: Healthline’s mission is to be a consumer’s most trusted ally in their pursuit of health and well-being.
Healthline and Talix are leading the charge to “unlock the power of unstructured data.”
