Closing the wealth gap
Objective
LatinoProsperity is a national nonprofit organization dedicated to closing the Latino wealth gap through national, state, and local advocacy. LP’s impact spans multiple critical areas—all interconnected to drive holistic wealth-building for the Latino community.
Scope
Insight Gathering & Strategy
Visual Identity System & Toolkit
Identity Guidelines
Website
The Solution
Breaking down systemic barriers to Latino wealth-building requires a public image clad in confidence, action, and persistence.
Barretto partnered with LatinoProsperity founders and staff to craft a dynamic visual identity system that captures the spirit of relentless advocacy for equitable policies that empower Latinos to build and sustain wealth—a levelling of the playing field.
The design solution combines typography and dynamic forms to convey interconnection and advancement. The colors intentionally lean into the palette of “Finance”—a space where Latinos and other ethnicities of color have been systemically excluded.
