Levi Strauss & Co.
Objective
As one of the world’s most iconic apparel brands, Levi Strauss & Co. needed a digital presence that could match its legacy while adapting to the fast pace of e-commerce and shifting customer expectations. The challenge wasn’t just to design a beautiful online store; it was to deliver a seamless, on-brand experience across digital touchpoints that would engage new customers, retain loyal ones, and support seasonal business objectives.
Scope
Go-to-Market Strategy
IA & UX
Website Design & Dev
Launch Campaign
Email Marketing
The Solution
From 2010 to 2011, while serving as Creative Director at Silverlign (Campbell, CA), Steve Barretto led the team responsible for Levi’s online brand presence and customer experience strategy.
From 2010 to 2011, while serving as Creative Director at Silverlign (Campbell, CA), Steve Barretto led the team responsible for Levi’s online brand presence and customer experience strategy. His role was both strategic and hands-on, guiding everything from high-level user experience planning to detailed art direction for campaign assets.
Working closely with Levi’s internal marketing and digital teams, Steve helped define go-to-market strategies, mapped customer journeys across segments, and designed scalable templates for seasonal refreshes. He also art-directed video shoots, model and product photography, and integrated creative across the e-commerce site, email campaigns, and social media channels.
The work extended across the entire digital ecosystem, ensuring consistency in look, tone, and message while supporting Levi’s global business goals.
Impact
Great brands evolve with intention. Steve helped Levi’s do just that digitally, beautifully, and at scale.
This integrated approach helped modernize Levi’s online presence, improve user engagement, and drive conversions, strengthening the brand’s digital voice while staying true to its heritage.
