![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-Hero-scaled.webp)
Levi Strauss & Co.
Objective
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. While at Silverlign agency in Campbell, Steve directed the team that handled the Levi’s brand online presence and customer experience—from engagement to customer migration across segments.
Scope
Go-to-Market Strategy
IA & UX
Website Design & Dev
Launch Campaign
Email Marketing
The Solution
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans.
From 2010-11, Steve Barretto was the creative director for the team that handled the Levi’s brand online presence and customer experience—from engagement to customer migration across segments. Balancing excellent creative while meeting business objectives, Steve developed and managed Levi’s creative across the entire digital marketing ecosystem—art directing video production and on-model/product photoshoots—applying seasonal creative concepts across the e-commerce website, email marketing, and social media channels.
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-1-scaled.webp)
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![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-4-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-5-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-6-721x1024.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-7-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-8-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-9-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Levi-Strauss-10-1024x782.webp)