Radiaction
Objective
Radiaction, a healthcare innovator in remote medical collaboration, needed a compelling new narrative. As they introduced a category-defining technology, their brand and messaging had to clearly differentiate them from traditional medical device companies while capturing the attention of a global audience.
The objective was ambitious: create a bold, trustworthy brand that could drive system demand, position Radiaction as a leader, and grow awareness of a new, transformative model for how clinicians connect and collaborate.
Scope
Brand & Go-to-Market Strategy
Visual & Verbal Identity
IA & UX
Website Design & Dev
Launch Campaign
The Solution
Barretto-Co. Led a complete brand and messaging overhaul for Radiaction, developing a strategy that balanced clinical credibility with human-centered storytelling.
At the heart of the work was a clear, differentiated value proposition: remote collaboration that redefines what’s possible in modern healthcare. We began by refining the go-to-market strategy, identifying core audiences, and mapping out the user experience. From there, we crafted a new visual and verbal identity system that brought clarity and distinction to the Radiaction brand.
The visual system included a modern logo, color palette, and iconography, paired with UX-informed design choices that elevated the digital experience. Simultaneously, the verbal identity was refreshed with messaging that emphasized connection, innovation, and empowerment, making the technology feel both advanced and approachable.
The website redesign brought all these elements to life, anchoring the launch campaign and serving as the primary platform for global outreach.
Impact
Barretto-Co. helped turn breakthrough tech into a breakthrough brand.
With a bold new brand and clear market positioning, Radiaction is now poised to lead in the emerging field of remote medical collaboration, offering providers a smarter, more connected way to care.
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