![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS-Hero-Banner-scaled.webp)
San Francisco Health Service System
Objective
The 2016 San Francisco Health Service System (SFHSS) Well-Being Identity and Campaign Project deliverables include: tagline, mission statement, visual framework, multimedia campaign, campaign materials, templates and webpages for the SFHSS wellness communications platform. The Well-Being identity and campaign will serve as a vehicle to communicate healthful choices and practices to the SFHSS Member population, including employees of the City & County of San Francisco (CCSF), the San Francisco Unified School District, City College and the San Francisco Superior Court, and retirees.
Scope
Brand Identity & Toolkit
Print Campaign
Video Campaign
The Solution
The San Francisco Health Service System is dedicated to preserving and improving sustainable, quality health benefits and enhancing the well-being of employees, retirees and their families.
SFHSS and the Well-Being program partnered with Barretto-Co. to rebrand and clarify both parts of the organization for their audiences, the public, and stakeholders.
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS-logo-scaled.webp)
The Palette
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS-Color-Palette-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS-Exercise-Imagery-scaled.webp)
The Work
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS_Better-Every-Day_rubine-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS_Web-asset-mockup@2x-scaled.webp)
Want to add a video here https://vimeo.com/230178358
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS-Organizational-Structure-1024x450.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS-Poster-mockup-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS_Better-Every-Day-poster_E.Atijer-Taylor-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS_Better-Every-Day_blue-1024x576.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/06/SFHSS_Better-Every-Day-poster_B.-Abenojar-scaled.webp)