San Francisco Health Service System

San Francisco Health Service System


The 2016 San Francisco Health Service System (SFHSS) Well-Being Identity and Campaign Project deliverables include: tagline, mission statement, visual framework, multimedia campaign, campaign materials, templates and webpages for the SFHSS wellness communications platform. The Well-Being identity and campaign will serve as a vehicle to communicate healthful choices and practices to the SFHSS Member population, including employees of the City & County of San Francisco (CCSF), the San Francisco Unified School District, City College and the San Francisco Superior Court, and retirees.


Brand Identity & Toolkit
Print Campaign
Video Campaign

The Solution

The San Francisco Health Service System is dedicated to preserving and improving sustainable, quality health benefits and enhancing the well-being of employees, retirees and their families.

SFHSS and the Well-Being program partnered with Barretto-Co. to rebrand and clarify both parts of the organization for their audiences, the public, and stakeholders.

The Palette

The Work

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