ServiceNow Thought Leadership

Competitive Advantage

Objective

Using proprietary partner research, help position ServiceNow as a strategic innovation partner as well as a software solutions platform.

Scope

Content Consulting
Conceptual Ideation
Report Design
Infographic Design
Social Media

The Reports

ServiceNow commissions and partners on proprietary research to deepen thought-leadership credibility and to help shape industry conversations.

An agency partner for more than five years, Barretto works closely with stakeholders in thought leadership and brand stewardship to produce engaging and meaningful industry data and insights that cut through the noise, are ”on brand”, and relevant to ServiceNow’s targeted audiences.


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About Us | Services | Impact

Recent work


Woman in a colorful top punches toward the camera, with her image partially framed inside a digital tablet displaying the 8x8 company logo on a blue background; abstract geometric shapes surround the composition.

8×8

For-Profit
Technology
The image shows a close-up of a lapel pin on a dark navy textured suit jacket. The Latino Prosperity pin features a stylized, glossy logo that appears to be two interlocking arrows forming the letters "l" and "p" in a modern design. The arrows are light green with a subtle gradient and outlined in a soft metallic gold, conveying a sense of growth or forward movement.

LatinoProsperity

Non-Profit
Advocacy |
Aerial view of a vibrant wetland ecosystem showing a mix of dense green forest, reddish-brown marsh vegetation, and winding blue waterways with clear pools. The scene features rich textures and diverse colors, highlighting the natural mosaic of the landscape.

The Packard Foundation

Non-Profit