Spineology
Objective
Spineology engaged Barretto to improve the company’s current perception and reclaim its rightful position as a leader within the lumbar fusion industry. The pivot to center the company’s focus on its innovative product, OptiMesh, required a complete overhaul in the messaging and visual narrative in order to position Spineology in a category of its own.
Scope
Visual Identity
Brand Toolkit
Marketing Communications Templates
Website Style Guide
Brand Guidelines
The Solution
Immersing ourselves into the lumbar fusion space required interviews, collaboration, education, and the investigation of competing procedures, technologies, and outcomes.
Our goal was to create a seismic shift in the public perception of the twenty-year-old company. Unique in design and clinical validation, our design solution sought to modernize the verbal and visual narratives supporting OptiMesh in an effort to disrupt the industry.
The Exploration
Color Palette
The Work
