Sungevity

Objective

Sungevity set out to be more than just another solar provider; it aimed to revolutionize the clean energy space by making solar power simple, affordable, and accessible for all homeowners. As a fast-growing startup, Sungevity needed a creative agency that could evolve its brand identity, streamline its digital experience, and position it as a leader in lifestyle-driven renewable energy.

With ambitious goals to bring solar into the mainstream and scale adoption 700-fold by 2054, Sungevity sought a design agency that could deliver creative strategy, content clarity, and digital innovation.

Scope

Visual Identity & Brand System
Creative Strategy & UX Design
Website Redesign
Custom Illustrations & Infographics
Marketing Communications Collaterals

The Solution

We partnered with Sungevity to transform their brand into one that connected emotionally with modern homeowners.

We developed a vibrant visual identity system, including typography and a color palette that reflected optimism, accessibility, and environmental integrity. Our creative services included reimagining the website’s UX and information architecture to simplify the customer journey, from curiosity to consultation. We also designed custom illustrations and infographics to make the solar energy process feel more human, clear, and approachable.

This branding effort extended beyond the web. We supported the launch of a CRM mobile app and an innovative in-store solar consultation experience through Sungevity’s partnership with Lowe’s, bringing clean energy options directly to retail consumers.

Impact

With strategic storytelling and design with purpose, we helped Sungevity shine in a competitive market.

The refreshed brand and digital platform dramatically boosted lead generation and increased Sungevity’s visibility as a lifestyle-driven solar leader.