Workflow Quarterly

Objective

Workflow™ Quarterly is ServiceNow’s flagship thought leadership publication, an editorial platform exploring the future of work, digital transformation, and business innovation. Initially a print-focused publication, it needed a new, immersive digital experience to match the brand’s forward-thinking vision. ServiceNow engaged Barretto-Co. to reimagine the magazine from page to screen, elevating its design, layout, and user engagement for a digital-first audience.

Scope

Publication Landscape Audit
UX Strategy & Editorial Consulting
Visual Identity & Grid Systems
Digital Platform Integration
Web Design & Interaction Design

The Solution

Within one editorial cycle, we transitioned Workflow Quarterly to a fully online experience, preserving its editorial depth while enhancing readability, engagement, and interactivity.

Barretto-Co. began by conducting a comprehensive audit of the digital publishing landscape, identifying best practices across leading business and editorial platforms. We distilled key insights and applied them to a refreshed UX strategy tailored to Workflow Quarterly’s content-rich model. In close collaboration with ServiceNow’s editorial, SEO, and IT teams, we explored the capabilities of a new digital publishing platform.

Our design approach included custom typography, a flexible grid system, and micro-interactions that added dynamic storytelling elements without overwhelming the content. The result was a modern, seamless interface that works beautifully across desktop, tablet, and mobile, allowing readers to explore ideas through a more intuitive and visually engaging format.

Impact

The digital relaunch of Workflow Quarterly reestablished ServiceNow as a leader in content-driven brand storytelling.

With a more accessible and immersive format, the publication now reaches a broader audience, extending its influence while aligning with the company’s digital-first future.

View the publication online