Dockers

Dockers

Objective

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in clothing. Steve directed the team that handled the Dockers brand online presence and customer experience—from engagement to customer migration across segments.

Scope

Go-to-Market Strategy
IA & UX
Website Design & Dev
Launch Campaign
Email Marketing

The Solution

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in clothing.

From 2010-11, Steve Barretto was the creative director at Silverlign, the agency that handled the Levi’s brand online presence and customer experience—from engagement to customer migration across segments. Balancing excellent creative while meeting business objectives, Steve developed and managed Levi’s creative across the entire digital marketing ecosystem—art directing video production and on-model/product photoshoots—applying seasonal creative concepts across the e-commerce website, email marketing, and social media channels.