Emerging Blue’s founder Scott Gibree had a vision for a new kind of creative staffing agency, one that takes the time to fully understand the needs of the talent he attracts as much as the needs of the brands he matches them with. With unprecedented high touch service in the space and a passion for blue, Barretto-Co. was eager to partner with and introduce EB to the world.
Our logotype solution paired an elegant serif typeface with a modern san serif typeface to attract the spectrum of brands Emerging Blue seeks to partner with. Barretto-Co. always strives to buck current design trends in favor of creating design solutions that have staying power.
Mr. Gibree doesn’t like the color blue, he hearts it completely. At the start of the project we had no previous affinity for blue (I was always an Apple guy vs. IBM) however, Scott’s infectious passion for the color had won us over completely.