Healthline & Talix
Objective
Healthline (end users) and Talix (B2B audience) were positioned at the forefront of healthcare data innovation. Talix’s advanced taxonomy platform enabled major healthcare enterprises to improve data usability and patient outcomes, while Healthline aimed to be the most trusted health and wellness resource for consumers. However, both brands faced challenges in effectively communicating their unique value propositions. Their visual identities lacked consistency, and messaging did not fully capture their leadership in the rapidly evolving health tech landscape.
Scope
Brand Audit & Stakeholder Research
Visual Identity & Logo Redesign
Brand Guidelines & Toolkit Development
Environmental Graphics & Print Collateral
Strategic Brand Consulting
The Solution
Clarification, alignment, and an elevation of both brands was necessary to build trust with healthcare professionals, enterprise partners, and consumers alike.
Barretto-Co. partnered with CEO Dean Stevens and teams at Talix and Healthline to conduct a comprehensive brand audit. We identified key areas for improvement, aligning stakeholder insights with market expectations to inform a cohesive strategy.
For Talix, we developed a clean, precise visual identity that reflected its expertise in transforming unstructured health data into actionable insights, empowering healthcare organizations to improve outcomes and lower costs. We crafted a warm, engaging identity for Healthline to support its mission of being a consumer’s most trusted ally in health and wellness.
Our work included updated logos, a unified color palette, modern typography, and icons and graphic elements to support storytelling across platforms. We also designed environmental graphics, print collateral, and a comprehensive brand toolkit to guide internal teams in maintaining brand consistency across touchpoints.
Impact
Barretto-Co. transformed two complex healthcare data brands into human-centered identities that resonate, differentiate, and lead with clarity.
The reimagined identities positioned Talix and Healthline as confident leaders in their respective spaces, enabling them to communicate complex technology and services clearly while building credibility and trust with their audiences.
Talix
