Ibex Outdoor Clothing
Ibex’s objective was to reintroduce the brand with an authentic story in order to win over hearts and minds, and drive sales. Our objective was to identify the unique truths and differences in Ibex’s narrative and amplify them to their fan base and prospects in a compelling fashion.
Brand Audit & Recommendations
Brand Story & Brand Guidelines
Photography Art Direction
Within every article of Ibex outerwear is a woven history of outdoor adventuring, bolts of garment wisdom and innovation, and a collective, progressive push toward a better outcome.
Ibex seeks to create the best clothing on earth using a sustainable resource—wool. Their competitive advantage is the production and use of microfibers in their fabrics which are one quarter of the thickness of a human hair.