Keadjian
Objective
Keadjian Associates, a trusted communications and consulting agency based in the Bay Area, was entering a new phase of growth. With a client base expanding beyond regional markets and a desire to attract top-tier talent nationwide, Keadjian needed a brand refresh that reflected its evolving identity. The goal: redefine how they present themselves, visually and verbally, while honoring their reputation for excellence and integrity.
Scope
Category, Stakeholder, & Audience Audits
IA/UX/Content Strategy
Visual/Verbal Identity & Copywriting
Website Design & Development
Identity Guidelines
The Solution
Barretto-Co. worked with Keadjian to lead a comprehensive rebranding effort rooted in discovery and collaboration.
We began by conducting deep stakeholder interviews, audience audits, and a competitive category analysis to uncover the agency’s core strengths, aspirations, and opportunities for differentiation.
Our team led the development of new mission, vision, and values statements—laying the foundation for internal alignment and external messaging. From there, we crafted a refreshed verbal identity and brand voice that balanced professionalism with warmth and boldness.
Visually, we introduced a modern design system that conveyed clarity, sophistication, and forward momentum. The new logo, typography, color palette, and photography direction aligned with Keadjian’s leadership stance and service-driven ethos.
The redesigned website brought it all together—featuring thoughtful UX, streamlined navigation, and messaging that highlights both expertise and personality. We also delivered a full set of identity guidelines to support long-term brand consistency.
Impact
The new Keadjian brand confidently reflects a firm ready for national visibility and continued leadership.
With a unified identity and web presence, they are now better positioned to attract clients, talent, and partnerships across the country.
Art Direction
Website
