![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-Hero-scaled.webp)
Radiaction
Objective
Drive system demand with medical device companies globally via a brand refresh, new messaging platform—compelling value proposition and clearly differentiated offering— and help grow the new category of remote medical collaboration.
Scope
Brand & Go-to-Market Strategy
Visual & Verbal Identity
IA & UX
Website Design & Dev
Launch Campaign
The Solution
With a complete overhaul of visual and verbal creative, Barretto-Co. sought to establish Avail Medsystems as the clear leader in the field of remote medical collaboration.
Working together, people can achieve some pretty remarkable things. That’s why Avail is building a remote network to change the way healthcare professionals connect, consult, and collaborate. Because we understand that when you’re connected, you can do more than you ever thought possible.
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-1-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2024/01/Avail-Logo-White-4.jpg)
Symbols
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-3-scaled.webp)
Color Palette
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-4-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2024/01/20210422_CAMTILT-1-2.jpg)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-6-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-7-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-8-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-9-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-10-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-11-scaled.webp)
![](https://barrettolive.wpenginepowered.com/wp-content/uploads/2023/07/Radiaction-12-scaled.webp)