Westfield UTC
Objective
Westfield’s vision was to create a design center in the middle of the aging property allowing people to learn more about the redevelopment project, the building plans, and to provide an opportunity for the public to give input.
Scope
Environment
Signage
Interactive Kiosk
Advertising
Print Collateral
Website
The Solution
Formerly known as University Towne Centre, is a one-million square-foot, three-level outdoor shopping center in the University City community of San Diego, California.
Westfield Corporation is an Australian based British-American shopping centre company with retail destinations in England and the United States.
The Palette
