For Planet & People

We’re a team of optimists on a mission to create unforgettable experiences and make an impact. We embrace design as a force for social good that can advance diversity and equity, champion our environment, and positively contribute to local communities.

Annual remote workforce commuting miles

-18,720mi

Of office spaces powered by green energy (avg.)

+66%

In-kind creative services contributions

$35,000

Non-profit $ donations

$5,390

Team volunteer hours

Minority-owned/operated

100%

We seek out kindred organizations, working together to make a measurable impact.

How they’re making the world better: Since 1964, the Foundation has supported philanthropic efforts and has a vision for a just and equitable world where both people and nature flourish. That has included funding marine studies and protection, the only healthcare system in the Bay Area dedicated to pediatric and obstetric care, and a Salinas park designed by the residents themselves.

Project Outcomes: The successful launch and ongoing implementation of an award-winning design system, including verbal and visual identity, for the Foundation.

How they’re making the world better: ‘Social justice, relationships, internships, community’ is the motto of Metwest, a public school offering an inclusive option to students struggling to keep up with traditional learning styles. The curriculum includes internships and community college courses, allowing students to develop real-world experiences and lowering the barrier to entry for post-secondary education.

Project Outcomes: Metwest is a lifesaver for many students and their families, but struggled to amplify their message. We developed a brand identity that felt authentic, kept them top of mind for parents and administrators, and best of all, resonates with students.

How they’re making the world better: Latino Prosperity is a national nonprofit organization dedicated to closing the Latino wealth gap through national, state, and local advocacy. LP’s impact spans multiple critical areas—all interconnected to drive holistic wealth-building for the Latino community.

Project Outcomes: Barretto partnered with LatinoProsperity founders and staff to craft a dynamic visual identity system that captures the spirit of relentless advocacy for equitable policies that empower Latinos to build and sustain wealth—a levelling of the playing field.

How they’re making the world better: The UCSC Arts Division is a champion of DEI, championing initiatives like equitable innovation and the inclusion of indigenous language in new tech. They also welcomed their first woman of color (WOC) Dean, who led this effort.

Project Outcomes: “Barretto-Co. genuinely cares about us and our success. They pay attention to what we need, and they always go the extra mile to come up with amazing ideas for us.” – feedback for UCSC’s new brand and website.

Collective action is urgently needed to address pressing challenges. We dedicate ~40% of working hours towards projects that lead to–

Better Education
Civic Involvement
Community Pride

Improved Neighborhoods
Equitable Housing
Sustainable Energy

Bridging Cultural Divides
Enhanced Public Health

Additional impact projects:

The Pinkney Foundation is a non-profit organization serving urban youth by providing programs and projects that assist in developing essential life skills in areas such as financial literacy, entrepreneurship, education, arts, humanities, and recreation. Scope: visual identity and retail environment.

Alameda County Care Connect developed infrastructure, test programs, and incentives to better connect physical health, mental health, substance abuse treatment, and social supports—including housing connections—for vulnerable Medi-Cal beneficiaries with poor health outcomes who are high users of multiple public systems. Scope: UX/IA and website

CA Loan Match brings together 20+ responsible and non-predatory lenders across California to expand innovative financial products for small business owners of color, breaking down systemic barriers and ultimately unlocking billions of dollars in federal investments aimed at underserved small businesses. The program has successfully supported more than $2 billion in loans to small businesses across the state since 2013.

Looking ahead to 2025

2025 is off to an exciting start for our agency as we lean into partnering with a new client in the organic farmland space with far-reaching impacts upon carbon sequestration, elimination of pesticides, enhanced soil fertility, increased biodiversity, and better farming economic outcomes—more on that to come after launching publicly.

“We feel like Barretto-Co. genuinely cares about us and our success. They pay attention to what we need, and they always go the extra mile to come up with amazing ideas for us. They’re a great partner, and it’s been a real pleasure working with them.”

—Assoc. Director of Communications,
University Arts Division

Certifications

B Corp Certification
February 2024

City of Oakland Small Local Business Enterprise

Alameda County Small Local Emerging Business

To our stakeholders,

We are enthusiastically sharing with you our 2024 Impact Report, highlighting Barretto’s existing benchmarks and future goals in our ongoing mission to create meaningful environmental and social change via world-class design.

Through your continued support and partnership, we have made significant strides toward our sustainability goals and have positively impacted the communities we serve. This report showcases our commitment to responsible practices, innovative initiatives, and collaborative efforts that have enabled us to drive tangible outcomes, demonstrating that together, we are making a real difference.

We express our sincere gratitude for your unwavering belief in our vision, and we look forward to your continued involvement as we forge ahead on our journey to use design as a force for good.

Steve & team @ Barretto