Barretto is a certified B Corp, meeting rigorous criteria established by B Lab, a non-profit company that measures a company’s social and environmental performance against comprehensive standards of impact on our stakeholders, including our workers, suppliers, our community, and our environment.
B Lab Goal
Build a global community of Certified B Corporations who meet the highest standards of verified, overall environmental and social performance, public transparency and legal accountability.
Certification
A Certified B Corporation is a company that has passed B Lab’s certification process, which involves assessing and possibly changing some of its methods regarding social and environmental performances.
Insight
People identify with the values of the places they work at, work with, or buy from. Harvard Business Review reports that millennials, ~ 50% of the global workforce, seek work that ties them to a larger purpose.
Values
As a B Corporation and leader in our emerging economy, we believe we should act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
Strategy
We view each and every design initiative as a component of a larger organizational marketing communications plan—we engage at all levels of strategic thinking—and we meet our clients wherever they are at in their journey.
Research
Goals Alignment Key Pillars Vision & Mission Value Proposition
We get it—the design world is brimming with talent, but few bring the extensive experience, unwavering commitment, and genuine passion for creating outstanding work like we do. As a small studio, our track record is our client portfolio.
Moodboards
Our workshops and mood board exercises help us understand client collective and subjective opinions and leanings
Design
We spend three rounds exploring and refining creative solutions from close in, to far out, and spaces in between
Produce
All members of our creative team are highly skilled in the production methods for print and digital media
Deliver
With due diligence up front, our statements of work identify all client needs, formats, and requirements in advance
Print or digital? We say both, and we say it with confidence. Our studio is where the precision of print meets the dynamism of digital. With seasoned team experts, we ensure that every project, regardless of the medium, is a testament to our unwavering commitment to quality and craft.
Stewardship
With established trust and partnership, we uncover the essence of your organization—shaping your identity with purpose and precision. It’s not just about design; it’s about being the steady hand that propels you forward, ensuring that every tactic is strategic and resonates with the authenticity and confidence that is your unique public image.
Measure
Our work matters when we help clients move the needle on their objectives, whether qualitative and/or quantitative, we target success.
Assess
With the appropriate KPI’s in place, we gain further insight and understanding of the impact upon performance and audience perceptions.
Pivot?
Strategy reenters the process according to shifts in the organizational goals, industry landscape, key messaging, and communication tactics.
Repeat
A win for our team is when clients retain us as their ongoing creative partner to repeat our process as we build upon our successes together.
