Barretto Announces B-Corp Certification

B Corporations™, are companies throughout the world that meet high standards of social and environmental performance, accountability, and transparency. Barretto is now part of a global community of businesses working collectively for economic systems change, and in order to stay committed to this work, we are required to meet rising standards for social and environmental … Read more

Avail Raises $100M > Barretto Boosts Brand

“Barretto-Co. is a partner through and through…” “Barretto-Co. is a partner through and through. They are proactive, they take the time to understand our business, and care immensely about our success—which means they deliver thoughtful and impactful results. Their team has brought forth creative and strategic ideas that have really helped us develop a brand … Read more

Reflecting on Year 2020

As we continue to move forward Looking back on 2020 as we near the year-end, it’s hard not to feel a flood of mixed emotions. This year has been fraught: fraught with challenges. With pain. With disappointment. With division. But through the tumult and the struggle, there’s also been reason to hope and to look … Read more

How to Be A Courageous Brand

There’s no hard or fast rule that says a brand has to be loud about its values… or even that it has to communicate values openly to its consumers. While most marketers tend to agree that having a few core brand values that are clearly-identified and well-articulated for audiences helps those followers establish a deeper … Read more

Jamming. It’s Our Jam.

How do you conduct a brand identity and website refresh for one of the oldest, iconic bakeries in San Francisco? With as much passion as the bakers themselves have for their craft. …and with food photography that tickles your taste buds. The Cinderella Bakery on Balboa Avenue in San Francisco is a community cornerstone with … Read more

A Lesson for Young Creatives…

Every time I check my bank balance or make a financial transaction on my mobile phone, tablet, laptop, or desktop, I’m reminded of a brand identity solution I created for VeriSign in the mid-1990s for the sum of ~$3,000.00. Fifteen years later, Symantec would acquire Verisign’s authentication business to the tune of $1.28 billion in … Read more

Building A Brand: 3 Key Learnings

I’ve been designing and stewarding brands with for-profit companies and nonprofit organizations since leaving Apple in the early 1990’s. If you use the internet, you’ve likely come across some of the work; Symantec (formerly VeriSign), TinyPrints (acquired by Shutterfly), Zenfolio (acquired by,,, eBay Bucks, Whole Foods and others). It has taken me … Read more