Why a blog?

To get to know who we are as people through our thoughts and musings about brand communications. Also, to share with you our latest news stories. Because sharing is caring.

News

A modern graphic with a light gray background and bold black text that reads, “Design with purpose.” The word "purpose" is underlined with a horizontal gradient bar transitioning from mustard yellow to teal, then to maroon and bright red. On the lower right side of the image is the Certified B Corporation logo in black, indicating social and environmental business accountability.

Barretto Announces B-Corp Certification

News
A clean, modern promotional image showcasing the Avail platform on multiple devices: a tablet, desktop, and smartphone. The central desktop screen displays a surgical scene with the text “One network. Endless possibilities.” and a “Request Demo” button. The tablet to the left shows an Avail overview video and supporting product information. The smartphone on the right displays a healthcare professional in scrubs with text directed toward providers and administrators. The overall theme emphasizes advanced audiovisual technology for remote medical collaboration.

Avail Raises $100M > Barretto Boosts Brand

News
A black background with bold, white, all-caps text centered in the image that reads “BLACK LIVES MATTER.”

Reflecting on Year 2020

News

Articles

6 insights x 6 months at Barretto-Co.

Articles

Honoring the Packard Family Legacy

Articles
A dramatic still of the Cowardly Lion from the classic film The Wizard of Oz, wearing a green crown and a surprised or expressive facial expression, with the bold white text "Courage" overlaid prominently across the center of the image.

How to Be A Courageous Brand

Articles
A top-down view of an assortment of freshly baked hamantaschen pastries arranged on a parchment-lined baking tray. Each triangular pastry features a different fruit or poppy seed filling in the center, such as apricot, cherry, apple, and prune, with golden-brown crimped edges.

Jamming. It’s Our Jam.

Articles
A graphic sharing the history of the VeriSign logo, designed by Steve Barretto around 1995. On the left, gray text reads: “Opportunity, creativity, and the bare necessities. One brand logo story that rears its head every day of my life—some 35 years later. Good, bad, indifferent? Here’s the full story, you be the judge.” Centered is a smartphone screen showing a security verification with the Symantec logo. On the right, there are versions of the VeriSign logo including "VeriSign Secured," the original VeriSign logo, and the Symantec and Norton brands that succeeded it after VeriSign was sold to Symantec for $1.28 billion in 2010.

A Lesson for Young Creatives…

Articles
A person holds a white poster board featuring a grid of various company and organization logos. These include VeriSign, TinyPrints, Bill.com, Zenfolio, Autodesk, Talix, Discover World, UC Santa Cruz Arts, Bazu, Sonic, Women’s Community Clinic, and Full Spoon. Each logo is distinct in color and style, representing diverse industries from technology and finance to healthcare and education. The background setting is a modern room with wooden floors and mid-century chairs, blurred out to focus attention on the logos.

Building A Brand: 3 Key Learnings

Articles

Who we work with matters.

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Recent work

Woman in a colorful top punches toward the camera, with her image partially framed inside a digital tablet displaying the 8x8 company logo on a blue background; abstract geometric shapes surround the composition.

8×8

For-Profit
Technology
The image shows a close-up of a lapel pin on a dark navy textured suit jacket. The Latino Prosperity pin features a stylized, glossy logo that appears to be two interlocking arrows forming the letters "l" and "p" in a modern design. The arrows are light green with a subtle gradient and outlined in a soft metallic gold, conveying a sense of growth or forward movement.

LatinoProsperity

Non-Profit
Advocacy |
Aerial view of a vibrant wetland ecosystem showing a mix of dense green forest, reddish-brown marsh vegetation, and winding blue waterways with clear pools. The scene features rich textures and diverse colors, highlighting the natural mosaic of the landscape.

The Packard Foundation

Non-Profit

Barretto

Design with purpose

4400 Keller Ave
Box 259
Oakland, CA 94605
415.312.1288
info@barretto-co.com

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A Certified B Corporation